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Fillout
AI-assisted form and workflow builder for product and operations teams, covering multi-step forms, payments, scheduling, and integrations beyond a basic survey page.
Product and ops teams that need forms with logic, payments, scheduling, and integrations rather than a minimal survey page alone.
Individuals who mainly want the most generous free survey tier, or buyers shopping for a full enterprise research panel platform.
Verdict
Fillout is a good fit when the bottleneck is forms that do more than collect answers. Practitioners like the workflow depth; buyers who only need a free survey page may still prefer Tally.
Score Breakdown
How Fillout scores in the categories that matter to its buyers.
Pricing
Fillout lists Free through Business plans on fillout.com/pricing. Figures are USD list prices read from the vendor’s pricing page in November 2026.
| Plan / SKU | Meter | Price (USD) | What stands out |
|---|---|---|---|
| Free | per month | $0 | Unlimited seats and forms, 1,000 responses a month |
| Starter | per month | $15 ($180 billed yearly) | Everything in Free, plus more responses and integrations |
| Pro | per month | $40 ($480 billed yearly) | Everything in Starter, plus custom fonts, CSS and branding controls |
| Business | per month | $75 ($900 billed yearly) | Everything in Pro, plus more seats and volume |
The Field at a Glance
How Fillout compares with other AI forms & survey builders vendors we reviewed, by Overall Score and relative typical engagement cost.
Fillout scores 7.7 in AI forms & survey builders, ahead of Paperform (7.5), Tally (7.3), and Formaloo (6.9). Relative cost lands mid-band on published plans.
Use-case matrix
| Use case | Fit | Notes |
|---|---|---|
| Multi-step workflows | Strong | Core Fillout motion. |
| Payments & scheduling | Strong | Differentiation path. |
| AI form assists | Strong | Common buyer story. |
| Unlimited free surveys | Mixed | Tally’s free plan allows unlimited forms. Fillout’s free plan caps responses at 1,000 a month. |
| Enterprise research panels | Mixed | Fillout is not built for enterprise research panels. |
| Changelog boards | Poor | Fillout does not cover changelog boards. |
Review Excerpts
Representative buyer views drawn from public information about Fillout. Paid reviews and pay-for-play sites were excluded.
“For those that actually want a SaaS type tool for this and don’t want to use Jotform, which is utterly horrible, I recommend Fillout, which has been a joy to use and is seamlessly integrated with a bunch of services like AirTable and Dropbox and so on.”
“For a free option, I prefer Fillout, though. 1,000 responses and max (individual) file size is 50mb”
“Higher response volumes need a paid plan, and branding removal sits on a higher tier.”
Representative buyer view
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums, and product documentation.
Based on: Fillout’s pricing page
Company Facts
- Founded
- 2022 (CB Insights)
- Headquarters
- Chicago, Illinois, United States (CB Insights)
- Key investors
- Steve Garrity, Sunflower Capital, BoxGroup, Founder Institute 50 LatAm (CB Insights)
- Website
- fillout.com
Key Leadership
Dominic Whyte
Co-founder
Methodology
This page is an independent evaluation of Fillout for buyers comparing options in ai forms & survey builders. AI Industry Reviews accepts no sponsorships, advertising, or pay-for-placement fees. Fillout did not pay for this review.
What we scored
The headline number is an Overall Score on a 0-10 scale. Eight criteria sit under it in two groups.
- Buyer outcomes (for ai forms & survey builders)
- Multi-step logic & workflows
- Payments & scheduling embeds
- AI form building assists
- Free-tier generosity
- Company & commercial
- Innovation & product leadership
- Project management & communication
- Pricing
- Contract fairness
Pricing measures whether the price looks fair for the value delivered, including packaging and renewal friction that show up in real buying cycles.
Score Composition
| Input | Weight | What it covers |
|---|---|---|
| Reviews | 40% | A proprietary read of what practitioners say about likes, complaints, and day-to-day use, including public review sites, forums, and private chat rooms. Paid reviews and pay-for-play sites are out of scope. |
| Product | 35% | Hands-on look at screens and workflows. |
| Pricing | 15% | Whether the price looks fair for what you get. |
| Docs & training | 10% | Docs, tutorials, and training material. |
How we balanced the evidence
The Overall Score is the simple average of the eight criteria. Recommendation language follows that score and the use-case matrix above.
Scope
Fillout is graded here as ai forms & survey builders. Criteria scores can move as more review volume and product checks are added.