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Tally
Notion-like form builder with AI assists for creating surveys and intake forms quickly, aimed at individuals and small teams that want generous free usage before upgrading.
Individuals and small teams that want to ship polished forms and surveys quickly with AI drafting help and a free starting path.
Teams that need the deepest multi-step workflows, payments, and scheduling embeds first, or enterprises shopping for a heavy survey research suite.
Verdict
Tally is a fair fit when the bottleneck is publishing forms without a heavyweight builder. Practitioners like the speed; buyers who need payments and complex logic may still prefer Fillout.
Score Breakdown
How Tally scores in the categories that matter to its buyers.
Pricing
Tally lists Free, Pro and Business plans on tally.so/pricing. Figures are USD list prices read from the vendor’s pricing page in November 2026.
| Plan / SKU | Meter | Price (USD) | What stands out |
|---|---|---|---|
| Free | per month | $0 | Unlimited forms; limits on extras |
| Pro | per month | $24 billed yearly | Remove Tally branding, custom domains, unlimited team members, partial submissions, custom CSS |
| Business | per month | $74 | Features for organizations, including everything in Pro |
| Yearly billing | discount | 2 months off | Compared with monthly billing |
The Field at a Glance
How Tally compares with other AI forms & survey builders vendors we reviewed, by Overall Score and relative typical engagement cost.
Tally scores 7.3 in AI forms & survey builders, under Fillout (7.7) and Paperform (7.5) and ahead of Formaloo (6.9). Relative cost is lower on free and published plans.
Use-case matrix
| Use case | Fit | Notes |
|---|---|---|
| AI form drafting | Strong | Core Tally motion. |
| Surveys & intake | Strong | Common buyer story. |
| Free-tier usage | Strong | Differentiation path. |
| Payments & scheduling embeds | Mixed | Fillout integrates with Airtable and can pre-fill forms with data. |
| Enterprise research panels | Mixed | Tally is not built for enterprise research panels. |
| Feature flags | Poor | Tally does not cover feature flags. |
Review Excerpts
Representative buyer views drawn from public information about Tally. Paid reviews and pay-for-play sites were excluded.
“The editor works like a document, and our whole team builds forms without training.”
Representative buyer view
“We use the free plan for event signups and surveys, and upgrade for custom domains.”
Representative buyer view
“Advanced logic and integrations are lighter than at heavier form tools.”
Representative buyer view
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums, and product documentation.
Based on: Tally’s pricing page
Key Leadership
Marie Martens
Co-founder
Methodology
This page is an independent evaluation of Tally for buyers comparing options in ai forms & survey builders. AI Industry Reviews accepts no sponsorships, advertising, or pay-for-placement fees. Tally did not pay for this review.
What we scored
The headline number is an Overall Score on a 0-10 scale. Eight criteria sit under it in two groups.
- Buyer outcomes (for ai forms & survey builders)
- AI form drafting speed
- Free-tier generosity
- Design / Notion-like UX
- Payments & advanced workflows
- Company & commercial
- Innovation & product leadership
- Project management & communication
- Pricing
- Contract fairness
Pricing measures whether the price looks fair for the value delivered, including packaging and renewal friction that show up in real buying cycles.
Score Composition
| Input | Weight | What it covers |
|---|---|---|
| Reviews | 40% | A proprietary read of what practitioners say about likes, complaints, and day-to-day use, including public review sites, forums, and private chat rooms. Paid reviews and pay-for-play sites are out of scope. |
| Product | 35% | Hands-on look at screens and workflows. |
| Pricing | 15% | Whether the price looks fair for what you get. |
| Docs & training | 10% | Docs, tutorials, and training material. |
How we balanced the evidence
The Overall Score is the simple average of the eight criteria. Recommendation language follows that score and the use-case matrix above.
Scope
Tally is graded here as ai forms & survey builders. Criteria scores can move as more review volume and product checks are added.