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Formaloo
AI form and database platform for teams that want surveys, portals, and lightweight internal apps on top of a structured data layer.
Ops and product teams that want forms connected to a lightweight AI database or portal without buying a full internal-tools suite.
Teams that only need a beautiful one-off survey, or buyers comparing only payment-heavy commerce forms.
Verdict
Formaloo is a fair fit when the bottleneck is forms that become small apps and databases. Practitioners like the AI data layer; buyers who mainly need branded checkout forms may still prefer Paperform or Fillout.
Score Breakdown
How Formaloo scores in the categories that matter to its buyers.
Pricing
Formaloo lists Free, Pro, Business and Enterprise plans on its pricing page. Business was shown at a promotional $29 a month on the yearly view. Figures are USD list prices read from the vendor’s pricing page in November 2026.
| Plan / SKU | Meter | Price (USD) | What stands out |
|---|---|---|---|
| Free | per month | $0 | Unlimited forms and submissions; one team seat |
| Pro | per month, billed yearly | $19 ($24 monthly) | Workflows, payments, e-signatures and API access |
| Business | per month, billed yearly | $38 ($48 monthly) | Removes Formaloo branding; custom domains; three team seats |
| Enterprise | annual | Custom quote | Self-hosting, SAML SSO and HIPAA workspaces |
The Field at a Glance
How Formaloo compares with other AI forms & survey builders vendors we reviewed, by Overall Score and relative typical engagement cost.
Formaloo scores 6.9 in AI forms & survey builders, under Fillout (7.7), Paperform (7.5), and Tally (7.3). Relative cost is lower on free and published Pro plans.
Use-case matrix
| Use case | Fit | Notes |
|---|---|---|
| AI forms & surveys | Strong | Builds forms and surveys with an AI assistant and more than 50 field types. |
| Database / portals | Strong | Every form feeds a relational database and can sit behind a client portal. |
| Internal apps | Strong | Forms, tables and kanban views combine into small no-code apps. |
| Design & payments polish | Mixed | Paperform offers more design control and takes payments on every plan. |
| Free Notion-like forms | Mixed | Tally is the lighter choice for plain forms. |
| Feature flags | Poor | Formaloo does not cover feature flags. |
Review Excerpts
Representative buyer views drawn from public information about Formaloo. Paid reviews and pay-for-play sites were excluded.
“One workspace holds the forms, the database behind them and the client portal, so we do not stitch three tools together.”
Representative buyer view
“We collect applications through forms and route approvals with workflows on the Pro plan.”
Representative buyer view
“Removing the Formaloo badge and adding custom domains requires the Business plan, which costs twice as much as Pro.”
Representative buyer view
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums, and product documentation.
Based on: Formaloo’s pricing page
Company Facts
- Founded
- 2020 (CB Insights)
- Headquarters
- Toronto, Ontario, Canada (CB Insights)
- Total funding raised
- $2.43M (CB Insights)
- Key investors
- DMZ Insiders Event, Startup Wise Guys, Mana Ventures, Hyde Park Venture Partners, Change Ventures (CB Insights)
- Website
- formaloo.com
Key Leadership
Farokh Shahabi
Co-founder and CEO
Methodology
This page is an independent evaluation of Formaloo for buyers comparing options in AI forms & survey builders. AI Industry Reviews accepts no sponsorships, advertising, or pay-for-placement fees. Formaloo did not pay for this review.
What we scored
The headline number is an Overall Score on a 0-10 scale. Eight criteria sit under it in two groups.
- Buyer outcomes (for AI forms & survey builders)
- AI forms & surveys
- Database / portal layer
- Internal app building
- Design & payments polish
- Company & commercial
- Innovation & product leadership
- Project management & communication
- Pricing
- Contract fairness
Pricing measures whether the price looks fair for the value delivered, including packaging and renewal friction that show up in real buying cycles.
Score Composition
| Input | Weight | What it covers |
|---|---|---|
| Reviews | 40% | A proprietary read of what practitioners say about likes, complaints, and day-to-day use, including public review sites, forums, and private chat rooms. Paid reviews and pay-for-play sites are out of scope. |
| Product | 35% | Hands-on look at screens and workflows. |
| Pricing | 15% | Whether the price looks fair for what you get. |
| Docs & training | 10% | Docs, tutorials, and training material. |
How we balanced the evidence
The Overall Score is the simple average of the eight criteria. Recommendation language follows that score and the use-case matrix above.
Scope
Formaloo is graded here as AI forms & survey builders. Criteria scores can move as more review volume and product checks are added.