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Mitch Grasso

Founders to Watch · Fall 2026

Mitch Grasso

Founder and CEO

Beautiful.ai

Series B AI presentation copilots
Why watch Grasso built Beautiful.ai so presentation software designs itself around the content people bring.

Mitch Grasso is CEO of Beautiful.ai, the presentation software he started in 2015. He co-founded AdSpace Networks in 1998 and founded SlideRocket in 2007, according to TECHBLITZ.

SlideRocket's Users Still Made Ugly Slides

SlideRocket moved presentations to the cloud, but users still made every design decision themselves, he told Indezine. After he sold it to VMware in 2011, he started thinking about how anyone, not only designers, could make good-looking slides quickly.

Inspired by Iron Man

"The genesis of this really came from science fiction, and it's from watching IronMan," he told FactorDaily, recalling Tony Stark asking his AI to repaint the suit.

Growing up, he watched his father build a precious metal refinery company.

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