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iPullRank
Search-focused consultancy working on how brands appear in classic search and in AI answer surfaces.
Marketing teams that need a specialist on search and AI answer visibility and will change the underlying content.
Buyers who want a GEO retainer with no site or content work, or a full AI product build.
Verdict
iPullRank is a good fit for companies that need search and AI-answer visibility and will ship the content and technical changes the engagement specifies. Agency pricing is in a familiar specialist band for GEO and search programs. Clients who edit pages and clarify entities get on well with them; they are a search specialist, not a general AI transformation shop.
Score Breakdown
How iPullRank scores in the categories that matter to its buyers.
Pricing
iPullRank prices GEO and search programs as custom agency retainers or scoped projects. Fees are in a familiar specialist band and scale with the content and technical work the engagement covers. As of September 2026.
The Field at a Glance
Where iPullRank ranks among GEO / AEO agencies we reviewed, by Overall Score and relative typical engagement cost.
iPullRank scores 7.2, behind First Page Sage (8.8), Kalicube (8.3), and Focus Digital (8.0) and ahead of Omniscient Digital (7.1) and Siege Media (6.6). It is a technical SEO and AI search agency, and its relative typical engagement cost is mid-to-high among the agencies on this chart. First Page Sage is the stronger fit for midsize lead generation, and Focus Digital costs less for small businesses.
Use-case matrix
| Use case | Fit | Notes |
|---|---|---|
| AI answer and search visibility programs | Strong | Works when the client can change its content. |
| Entity and page-level fixes | Strong | Page and entity changes are where results come from. |
| Retainer with no changes shipped | Poor | With no changes shipped, there is little to review later. |
| Building an AI product | Poor | A product development firm is a better match. |
Review Excerpts
Excerpts from public reviews and forum discussions of iPullRank. Paid reviews and pay-for-play sites were excluded.
“Ultimately, I hired Mike’s team because of his proven expertise and his results-driven approach. His ability to work well with internal and external partners and integrate his recommendations into existing marketing efforts was very valuable to the team.”
“Mike King's shop. These guys are nerds - in the best way.”
“Mike King for example from iPullRank is one of the best SEOs there are”
“The public proof is thinner than the reputation. All six case studies are anonymous, describing a bank, a mortgage lender, a telecom firm, a self-storage brand, a car publisher and an ecommerce marketplace, so none count as named results here.”
Key Leadership
Mike King
Founder and CEO
Methodology
This page is an independent evaluation of iPullRank for buyers comparing options in GEO / AEO / AI search. AI Industry Reviews accepts no sponsorships, advertising, or pay-for-placement fees. iPullRank did not pay for this review.
What we scored
The headline number is an Overall Score on a 0-10 scale. Eight criteria fall under it in two groups.
- Buyer outcomes (for GEO / AEO / AI search)
- Search and AI-answer focus
- Content and technical changes
- Measurement
- Scope honesty
- Company & commercial
- Innovation & product leadership
- Project management & communication
- Pricing
- Contract fairness
Pricing measures whether the price looks fair for the value delivered, including packaging and renewal friction that show up in real buying cycles.
Score Composition
| Input | Weight | What it covers |
|---|---|---|
| Reviews | 40% | A proprietary read of what practitioners say about likes, complaints, and day-to-day use, including public review sites, forums, and private chat rooms. Paid reviews and pay-for-play sites are out of scope. |
| Product | 35% | Hands-on look at screens and workflows. |
| Pricing | 15% | Whether the price looks fair for what you get. |
| Docs & training | 10% | Docs, tutorials, and training material. |
How we balanced the evidence
The Overall Score is the simple average of the eight criteria. Recommendation language follows that score and the use-case matrix above.
Scope
iPullRank is graded here as GEO / AEO / AI search. Criteria scores can move as more review volume and product checks are added.