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Frill
Bootstrapped feedback, roadmap, and changelog tool for product teams that want a lightweight board and release updates without a heavy enterprise feedback suite.
Small product teams that want a simple feedback board, roadmap, and changelog without buying an enterprise feedback suite.
Teams that need AI clustering of sales and support conversations first, or buyers comparing full research repositories.
Verdict
Frill is a fair fit when the bottleneck is a clean public board and changelog. Practitioners like the lightness; buyers who need AI across sales transcripts may still prefer Canny.
Score Breakdown
How Frill scores in the categories that matter to its buyers.
Pricing
Frill lists Startup through Enterprise plans on frill.co/pricing. Figures are USD list prices read from the vendor’s pricing page in November 2026.
| Plan / SKU | Meter | Price (USD) | What stands out |
|---|---|---|---|
| Startup | per month | $25 | 50 active ideas, 1 survey |
| Business | per month | $49 | Unlimited ideas, 3 surveys |
| Growth | per month | $149 | Privacy options, surveys, white labeling |
| Enterprise | per month | $349 | SOC 2 compliance and enterprise support |
The Field at a Glance
How Frill compares with other AI changelog & feedback boards vendors we reviewed, by Overall Score and relative typical engagement cost.
Frill scores 6.7 in AI changelog & feedback boards, under Canny (7.6), Featurebase (7.2), and Nolt (6.8). Relative cost is lower on published starter plans.
Use-case matrix
| Use case | Fit | Notes |
|---|---|---|
| Feedback boards | Strong | Core Frill motion. |
| Changelog widgets | Strong | Common buyer story. |
| Roadmap publishing | Strong | Small-team path. |
| AI sales/support clustering | Mixed | Canny clusters feature requests with AI. |
| Enterprise feedback suites | Mixed | Frill is not built for enterprise feedback suites. |
| Feature flags | Poor | Frill does not cover feature flags. |
Review Excerpts
Representative buyer views drawn from public information about Frill. Paid reviews and pay-for-play sites were excluded.
“Customers vote on ideas and see the roadmap on a board that looks like part of our product.”
Representative buyer view
“We publish release notes in the changelog widget and link them to the ideas that prompted them.”
Representative buyer view
“The Startup plan caps active ideas at 50, so growing products move to a higher tier quickly.”
Representative buyer view
Where customer reviews couldn't be found, our analysts attempted to give a voice to buyer sentiment, drawing on real information from review sites, forums, and product documentation.
Based on: Frill’s pricing page
Methodology
This page is an independent evaluation of Frill for buyers comparing options in ai changelog & feedback boards. AI Industry Reviews accepts no sponsorships, advertising, or pay-for-placement fees. Frill did not pay for this review.
What we scored
The headline number is an Overall Score on a 0-10 scale. Eight criteria sit under it in two groups.
- Buyer outcomes (for ai changelog & feedback boards)
- Lightweight feedback board
- Changelog & roadmap basics
- Setup speed for small teams
- AI clustering across conversations
- Company & commercial
- Innovation & product leadership
- Project management & communication
- Pricing
- Contract fairness
Pricing measures whether the price looks fair for the value delivered, including packaging and renewal friction that show up in real buying cycles.
Score Composition
| Input | Weight | What it covers |
|---|---|---|
| Reviews | 40% | A proprietary read of what practitioners say about likes, complaints, and day-to-day use, including public review sites, forums, and private chat rooms. Paid reviews and pay-for-play sites are out of scope. |
| Product | 35% | Hands-on look at screens and workflows. |
| Pricing | 15% | Whether the price looks fair for what you get. |
| Docs & training | 10% | Docs, tutorials, and training material. |
How we balanced the evidence
The Overall Score is the simple average of the eight criteria. Recommendation language follows that score and the use-case matrix above.
Scope
Frill is graded here as ai changelog & feedback boards. Criteria scores can move as more review volume and product checks are added.