Nils Schneider

Nils Schneider is founder and CEO of Instantly, a cold-email and outbound platform built around deliverability, multi-inbox sending, and campaign tooling. Based in Switzerland, he grew the company from an agency pain point into software for operators who live in reply rates, without leaning on a classic venture-first narrative.

Running Outbound Campaigns for Agency Clients

Before Instantly he ran lead-generation work alongside co-founder Raul Kaevand. Both operated agency-style outbound for clients and hit the same ceiling: existing tools charged in ways that got more expensive as you added inboxes, which punished exactly the teams trying to scale sending volume. That pricing problem is what pushed them to build.

Launching Instantly on AppSumo

They built Instantly around 2021 first for their own agencies' clients, with high-volume sending accounts, warmup, and automation meant to protect deliverability, then realized peers wanted the same stack. An AppSumo launch helped early distribution. Kaevand described the vendor pain that sparked the build to Latka: "We noticed that as soon as we tried to scale, the prices increased instead of decreasing." Schneider stayed close to founder-led sales culture: using Instantly's own email motion, sharing customer wins in communities and social channels, and teaching outbound tactics in public masterclasses.

Landing in the Primary Inbox

Instantly packages sending infrastructure, inbox rotation and warmup, sequence tooling, and analytics for teams that measure success in replies and meetings booked. As language models improved, AI-assisted sequence writing showed up in the product, but the core bet stayed operational: if mail does not land in the primary inbox, clever copy does not matter. On LinkedIn Schneider writes about deliverability fundamentals as the layer that decides whether an offer is ever seen, including SPF records, warmup, and inbox hygiene.