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HeyGen vs Luma AI
HeyGen and Luma AI are AI video generators: HeyGen makes videos with AI avatars that speak a script, and Luma AI generates new video clips from a text prompt or an image. Our editors read both companies' own sites, then read what video editors, marketers and podcasters say about the two tools in public reviews, community boards and chat forums. The table below compares price, limits and features.
| What buyers compare | HeyGen | Luma AI |
|---|---|---|
| Price per monthSources 3, 4 | Free. Creator $29. Pro $49. Business $149, with extra seats at $20 | Plus $30 ($300 billed yearly). Pro $90 ($900). Ultra $300 ($3,000). Team and Enterprise: quote |
| Free plan or trialSources 3, 4 | Free plan: 3 videos per month, each up to 1 minute Free plan | Not published |
| How usage is countedSources 3, 4 | Credits per month: 600 Creator, 1,000 Pro, 1,500 Business. Videos up to 30 minutes on Creator and Pro, 60 on Business | Credits per month: 10,000 Plus, 40,000 Pro, 150,000 Ultra. Example: a 5-second 1080p Ray3.2 clip costs 400 credits |
| Seats and usersSources 3, 4 | Business adds seats at $20 each | Team plan adds member management and shared credits |
| Integrations and featuresSources 3, 4 | HeyGen plugin for ChatGPT. Voice cloning and 175+ languages from Creator | Luma and third-party image and video models, including Seedance and Kling. API sold separately |
| Security and deploymentSources 3, 4 | Not published | Team: SSO |
| Best forSources 1, 2 | Marketing, sales enablement and training teams that need many presenter-led videos, translated into other languages | Creators and growth teams that need quick video drafts made from text or images |
List prices in US dollars per month before tax, as published on each vendor's site on October 16, 2026, billed monthly unless the cell says otherwise. "Quote" means the vendor sets the price through its sales team. A green check marks a row where the published data shows a clear edge.
Which one fits
HeyGen makes talking-presenter videos, while Luma makes scenes and shots from a prompt.
Choose HeyGen if
- You need a presenter on screen without filming one. HeyGen generates video with AI avatars, including custom avatars of your own people.
- You translate videos for other markets. Creator supports 175+ languages and dialects, and Pro lets you edit and proofread the translated script.
- You want to try it free. The free plan makes three one-minute videos per month.
Choose Luma AI if
- You want to generate new footage from a text prompt or an image. Luma makes video clips with its own Ray models and third-party models.
- You need short drafts fast. Plus includes commercial use and 10,000 credits per month for $30.
- You want several video models in one place. Luma's plans include Seedance and Kling alongside Ray.
What buyers say
“HeyGen is better for avatar presenters and lip-sync business clips. Luma is better when you want creative, never-existed shots instead of a talking head.”
sharktank123456 · r/lumalabsai · · source
“Luma if the brief is cinematic B-roll. HeyGen if the brief is “make this script speak without booking a studio.””
krzysztofg_12 · HN · · source
“HeyGen works for training videos where a presenter reads a script, and translation into other languages is the big win. Luma AI makes scenes from a prompt, but those clips are drafts for us.”
Learning and development manager, global logistics company
Representative buyer view
Verdict
Pick HeyGen (7.3 out of 10, Conditional recommend) for videos where an AI presenter speaks a script, such as training or marketing clips, and for translating those videos into other languages. Pick Luma AI (6.5 out of 10, Conditional recommend) for generated scenes and shots with no presenter, made from a prompt or an image.
Methodology
We read the HeyGen and Luma AI pricing pages and product sites on October 16, 2026 and recorded every published price, limit and plan feature. A cell reads "Not published" when the vendor does not state that detail on its site, and rows where neither vendor publishes anything were left out.
Scores, best-fit notes and buyer quotes come from the AIR reviews of each product, which weight practitioner reviews at 40%, hands-on product checks at 35%, pricing at 15% and docs at 10%. Paid reviews and pay-for-play sites are excluded. Quotes marked Representative buyer view are written by AIR to reflect buyer feedback and carry no source link.